3 Notes:Sam Healy
We've been interviewing sound practitioners about futures and futures practitioners about sound. 3 Notes is an ongoing series exploring the ways people engage with sound and the future.
Sound is the emotive driver
“Trying to win people over by sheer scale is, you know, it can work, but the scale has to be absolutely huge. But if you don't have that sort of resource to do that you have to pivot, you have to be a bit smarter and think, what can you appeal to in people's hearts rather than in their minds and this comes back to music because it's like, I wouldn't say it's a shortcut to people's emotional core, but it certainly works. Music can be very emotive, it can be more emotive than visual art in many contexts.”
Sound is interactive potential
“A lot of the ennui and the apathy of you know, living in the West these days is about lack of control. Everything seems to be happening so fast and you feel left behind unless you're a tech bro and so just gently giving people back a little bit of control seems to really do wonders… seems to be winning formula.”
Sound is human collaboration
“[AI contains an] ultra individual individualism as well, right? Because it's like you don't need to use anyone else's talents, do everything yourself or get a machine to do it, you know. Get a bit of machine to write your podcast script. Get a machine to edit it. Get a machine to do the the sound effects and the and the VFX… it's almost as if the invitation is like collaboration is a negative that AI allows you to bypass, rather than collaboration being something that we actually like.”